Not so long ago, travel purchase decisions followed a linear process. Travellers arrived at their destination after extensive planning, with accommodation and transport already booked and activities scheduled.
These days, mobile has changed everything. More travellers use their phone to plan on the fly, sharing their adventures on social media as they go. Our task was to build a destination website to engage this new generation of digital tourist.
Discover.lk required a complete end to end project process. We started planning with site maps and content strategies, then on to creating and building content, as well as media assets.